「臺灣嚮光」是志工募集網站「Handful of Sapphires」的重要延伸,主要為了促進社群參與而成立,希望透過富含創意的各種活動以及營養美味的蔬食料理來凝聚人與社群的熱情與力量。我們不拘泥於形式,旦視各社群需要而量身打造相關計畫。

對發起人Daisy Lin而言,本站的框架是畢其一生都要持續建構的!

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背景
Daisy出生於臺灣、成長於美國加州高勒塔,由加州大學柏克萊分校畢業後重返亞洲,先於北京、廣州進行公關與行銷研究的實習,再回台北擔任媒體企劃,之後一躍成為知名鞋類與精品的全球品牌行銷總監。專擅以青少年為主軸的事件行銷,在諸如東京、上海、首爾、香港、新加坡、洛杉磯等大都會區與跑酷選手、塗鴉藝術家、DJ密切合作;亦具備主導獨特活動的豐富經驗,包括於紐約佳士得的品牌上市以及華盛頓特區史密森博物院的77克拉珠寶名品引進。

轉移
在不同的時區、每周工作120小時,如此這般的日子過了將近十年,Daisy再也無法忽視一個難堪的事實:他的事業與生活只不過是把無邊的欲望包裝成為實際的需求、然後推銷著精裝的生活型態。延續這樣的惡性循環對人或環境都沒有好處,於是他決定要做認知中正確的事,而不只是提供一個滿足社會期望的統計數字。由於過去總是推銷著物質商品以填塞需求、鼓吹價值,反而讓他看到了人的重要性:人們企圖了解自己、陪伴他人的重要性。
從2010年開始,Daisy便全心致力於推廣動物福利、永續生活、性別平等、性別流動以及反物種歧視,並藉由實際的執行而開闊了看待世界的全新視野。過去,他的工作是籌辦國際市場的行銷企劃;現在,他
的愿景是激勵台灣在地的草根參與。

 

臺灣嚮光
希望能夠增進社群參與的機會,臺灣嚮光誕生了。Daisy不但提供了一個交流互動的平台,同時也提供了資源與諮詢,任何懷抱熱情的人都得以創立專題工作坊、成為正向改變的催化劑。藉由共度優質的美好時光,臺灣嚮光希望促進人與人之間共依互存的關係,將人與人之間的互動推向更深一個層次。未來,我們希望志願服務不再是一個需要推廣的概念,志工也不再是一個需要招募的外來對象,而是昇華成為社群內、人際間更深一層的關懷。

Bright Side is an extension of volunteer portal Handful of Sapphires, formed to fuel creations of activities that strengthen community involvement empowering individuals in Taiwan. It is a series of projects and activities that have no permanent shape or form but rather, transform to best tailor the needs of targeted communities.

The framework for the site has been a lifetime ongoing construction for founder Daisy Lin.

BACKGROUND
Born in Taiwan and raised in Goleta, California, Daisy graduated from University of California, Berkeley before returning to Asia. They did stints of internship of PR and marketing research in Beijing and Guangzhou. After working in media agencies in Taipei, they rose to become the global director of marketing and branding for footwear and luxury brands. From the conceptualization and executing youth centered events with parkour athletes, graffiti artists, DJs, in metropolises such as Tokyo, Shanghai, Seoul, Hong Kong, Singapore, Los Angeles, to overseeing exclusive luxury brand launches at Christie’s New York and induction of a 77 carat jeweled masterpiece into the Smithsonian Institute at Washington DC.

THE SHIFT
After almost a decade and working 120 hour work weeks in different time zones, Daisy could no longer overlook the fact that her job and life were dedicated to recreating what “needs” were to a social being and then selling this packaged lifestyle. By simply perpetuating this cycle problems in the real world still existed; things were not getting better things for people or the environment. They made the choice to do what they knew was right rather than to simply be another statistic fulfilling societal expectations.

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As they were always selling material products to fill in needs and dictate their self worth, they saw the importance of people who made an effort instead to get to know themselves and to spend time with one another.

Starting in 2010, Daisy fully dedicated themselves into a lifestyle consisting of activities promoting animal rights, sustainable living, sex equality, gender fluidity, and anti-speciesism. These were all a part of their growth in understanding and nurturing a new way of seeing. Merging this vision with their background in executing multi-city events and directing global campaigns they now provide a platform encouraging grassroots involvement in local Taiwanese communities.


BRIGHT SIDE
Seeing that there was more opportunities to increase engagement in communities, Bright Side was created. Daisy provides a platform for involvement while providing resources and consulting for those who want to create a workshop. Anyone with passion is empowered to be a catalyst for positive change. Bright Side is about boosting symbiotic relationships and moving people to a deeper level of interaction by quality time spent with each other. In the future there will no longer be clear-cut lines on volunteering or “volunteers” but simply, neighbors and people there for each other.